DREAM IT
PLAN IT
DO IT
MY STORY
Hey! I'm Ayo.
I was born and raised in a small town in Bulgaria, and this is me at four years old, playing "being a boss." When I was only 40 days old, my parents brought me to their pottery shop, where I spent my entire childhood surrounded by tourists and clients from all over the world. I learned how to communicate, how to sell, how to create art—and most of all, I learned the value of hard work. I remember my mom often saying to me, "You were born to win." At just eight years old, I started my first journal and wrote my life script. I envisioned my Future Self. I saw myself traveling the world, being brave, wealthy, and successful. I dreamt of living in a beautiful city by the ocean with spectacular views. I dreamt of being able to support my family and be financially there for them. I manifested all of this—and more.
THE AWAKENING
I had a very happy childhood until my father became seriously ill and later passed away. Those were years filled with a lot of trauma. I was only 12 when I had my first awakening. After my father’s sudden loss, life didn’t make sense anymore, so I had to unlearn everything I thought I knew.
I read The Power of Now by Eckhart Tolle, and that marked a new beginning for me. At just 12 years old, my perspective on life completely changed. I entered a new world of self-development, meditation, and knowledge—one that most people only discover later in life. I read so many books that people started calling me The Encyclopedia (and I actually liked it).
By the age of 19, I had learned three languages. By 25, I had earned two Bachelor’s degrees—one in Publishing and one in Public Relations & Marketing—as well as two Master’s degrees—one in Journalism and one in Business. I became a highly qualified expert in my field.
By the age of 28, I had worked for world-renowned companies such as Reuters, Microsoft, Africa Geographic, Nat Geo WILD, Vice Magazine, Apple, and more in their social media, marketing, and content departments. Most of the time, I was the only woman in the boardroom (and the youngest). Certainly the only foreigner.
I felt fulfilled and happy with everything I had achieved—until I didn’t.
One night, I woke up at 4 AM in my house by the beach in Cape Town and thought… There has to be more. This is good, but I want more. I wondered: How can I help solve global problems and be of greater service to humanity?
HOW IT STARTED
The next day, one of my close friends, Naledi, who used to be a receptionist at the gym that I joined, was going through a big hardship. She told me that her husband at the time (fortunately ex now), was cheating on her for years and he just wouldn’t stop. He was also abusive. Naledi is a beautiful African woman, with 2 kids and a gentle soul. Her life situation really touched my heart.
I told her to leave him and never look back, but she explained that she tried many times; however, she could not financially support her family, she had no one to help her, and that’s why she stayed. I was shocked because I thought her job was allowing her to do that, but that was not the case. It broke my heart to find out my friend, a modern woman in a developing country, was co-dependent and couldn't leave a toxic relationship because she didn’t have enough money to sustain her kids. A sad reality that MANY women still face.
I was coming out of a relationship where I found my ex was unfaithful, but I could leave immediately because I was financially stable. Naledi wasn’t. Not because she wasn’t capable or wasn't trying, but because of the world we live in. Her story had a great impact on me. I vowed I would do everything to help and empower women to exit financial co-dependency and rise! That's where it all began!
THE UPGRADE
Soon after that, I built and scaled three highly profitable agencies that served clients on six continents. I am currently running my fourth marketing agency.
All of the women who have worked for me in these agencies were women who needed immediate financial support. I trained them for free, teaching them how to support my clients—many of whom were also women reclaiming their financial independence.
I helped Naledi, too. She became a well-known personal trainer in Dubai, building a business that has generated over $4 million!
I helped many female-owned companies reach their first million. I felt invincible doing that!
Everything was scaling FAST. My agency was supporting clients with strategy and execution, while I was coaching them on mindset, leadership, and self-mastery.
I became known as "The Empress of Marketing", one of the few coaches who integrates both feminine and masculine business strategies!
One day, while visiting my mom, she took a photo of me sleeping at my desk at 4:45 AM. I was working seven days a week, 16 hours a day because my business was booming!
When I saw the photo, I knew something had to change before it was too late. I realized I wanted to create more impact—but not at the cost of my health.
AN EMPIRE IS BORN
Unfortunately, I partnered with the wrong people and had to pivot. That’s when the Empire Circles Movement was created. I became certified as an Emotion Code Practitioner, trauma-informed business coach, and female leadership expert.
I changed my business model, adopted strategies that allowed me to run my company as a woman, hired new team members, and created over 50 courses and programs with students on six continents. In less than two years, I held over 1,300 coaching calls with clients from all kinds of industries—including celebrities.
I trained teams across various industries, specifically focusing on feminine leadership, financial equality, and self-mastery. I became deeply immersed in the world of psychology, neuroscience, and emotional intelligence mastery. There were weeks when I would read up to six books—that’s how passionate I was, and still am, about the path I embarked on.
I am now traveling the world, coaching individuals and teams, speaking at events, and leading retreats on how to create an extraordinary life and thriving businesses. I’ve tapped into something bigger—my life mission.
ON A MISSION
TO IMPROVE WOMEN'S LIVES THROUGHCONSCIOUS LIVING
I have dedicated my life to helping women create lives of joy, freedom, and purpose—while building conscious businesses that make an impact.
If you strip away all desires and aspirations, they all lead to one fundamental truth—we just want to feel good and be happy. Not the fleeting happiness that comes from escaping problems or chasing instant gratification, but the deep, lasting happiness that brings inner peace, fulfillment, and purpose.
We crave a successful business because we believe it will make us happy. We want financial abundance because, yes, money creates opportunities that enhance our lives. We seek recognition, validation, and freedom because we think they will bring us joy. But at the core of it all, what we truly want is to feel alive—not just to survive.
FUN FACTS
ABOUT ME
