Scroll down to watch all of the videos and don’t forget to download your workbook and templates!
NOTE: All videos are uploaded on YouTube as unlisted so that you can use YouTube settings to speed up the video at your preferred pace + you can also translate this video using YouTube subtitles. Simply click on the YouTube icon on the video (or the headline of the video), it will automatically open the video on YouTube and you can use the controls there.Â
Welcome to Content that Sells.
The two most important things to have in mind before you start creating content
Clarity over consistency - why being consistent is not enough
Understanding the people you're selling to - this one is huge!
The most important element to create content that sells - the hook. PLEASE GET THIS RIGHT!
How often to post + how to creating a content bank
Nail your storytelling+ why educational posts don't work
Why over giving in your content is not the best strategy to sell (I know that might comes as a surprise)
Content and embodiment + authenticity + vulnerability - how to balance them so that your content sells. Too much vulnerability kills your sales.
The difference between selling a product and a program (some form of transformation)
What content to post depending on your launch phase
Transformation posts - the secret key ingredient that activates people to buy
Mission post - the post type that makes people connect with you on a deeper level
Client result post - the posts that establishes authority + trust
Value post - the posts that portrays you as an expert
2 step/ladder post. Ok now you know my secret to more engagement. From now on, if you want to get more email sign-up, and people registering to get your offers, use the 2-step post.
Authority Post. This is my favorite post. It's sets you apart from the competition and it communicates clearly why you're different.
Belief-shifting post - another piece of content that leads to sales. If you shift someone's belief, they will buy.
Some examples of posts that lead to many sales in my business. I am showing you the most recent posts as we can't compare posts from few years ago when the algorithm was performing better
What to post on the different platforms. Hint: You cannot post EXACTLY the same type of content if you want results. You might have to slightly tweak things
Instagram and FB stories - how to post to sell and what. Stories are one of the main streams of sales for me and for many of my clients. Make sure to sell daily there.
Message, content, visibility
The 3 main purposes every post must serve
Storytelling
Polarizing content
Why transformation/self-development is not as easy to sell and how to change that
Ways to stack, repurpose and reuse your content
Recap.
Recap
Click on the photo to download Content that Sells Workbook And ALL of the other prompts. Make sure to download everything in the Google Resource Folder.Â
I am giving you access to workbooks, prompts, email templates and more!
(must get)
Don’t forget to download your Canva Templates. Click on the photo to download all of the Canva templates
Don’t forget to download your Email Templates. Click on the photo to download all of the done-for-you email templates
